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Nowadays, almost everyone has a cell phone. We use them every day for a variety of purposes. A cell phone offers various advantages, but one is, of course, the ability to send texts. Short Messaging Service or SMS is what it’s known as. The low cost of this method makes it very useful for communication. Almost any information can be sent to anyone in a matter of seconds in this day and age.
As a result of this, we can also simultaneously send information to multiple recipients. The present world has an extremely effective means of communication; therefore, this can easily be called the best. Cell phones contribute to the world’s marketing strategy through this very feature, as well.
Many organizations are adopting SMS marketing these days due to its special feature. SMS marketing has become increasingly popular in the business sector. Thus, SMS is no longer solely used by individuals to communicate with each other. SMS has proven to be a cheap, effective way for larger companies to deliver their messages to their customers.
A business or entrepreneur needs to regularly review their marketing efforts and campaigns in order to improve them. Online marketing has increasingly been challenged by mobile advertising. You can send direct messages to clients using mobile advertising. Using SMS marketing, you can send short text messages to your target audience through their mobile phones. It speaks directly to the prospective customers, resulting in a positive response from them.
In this stage, you will gather information and create a soundboard for your strategy-setting areas. Consider identifying: What? (your business wishes to accomplish with mobile marketing efforts, and consumers wish to access.) How? Where? (…your business strives to achieve and attain such returns & thereby interact with consumers.) You will then have a clearer and more effective implementation plan for your next phases once you have identified a solid understanding of these questions (which mobile platforms and devices you will include in your strategy and which platforms your consumers use.)
It is imperative that your business understands the varying behaviors of mobile customers and how to target them. The major majority will support those mobile marketing efforts by providing them with the “3I’s” of Interesting content, Instant retrieval, and Insight.
During this phase, consider those back-end or general housekeeping protocols that can bolster your developed mobile strategies. It would be a good idea to claim all of your local listings and submit them to all online, mobile, and data search engines. Make sure you have appropriate touchpoints for mobile users that their online social identity platform can access. You can create social signals by integrating various channels of integration via social media and search media.
Generally speaking, Facebook users will recommend products and services to their friends, whereas Twitter followers are more likely to like brands they like. Ensure your business has the infrastructure to handle additional mobile traffic and to implement mobile strategies; whether it is in terms of metrics, tech systems, or team/manpower. For all your developed services to continually generate repeat returns, you need to have those components in place.
Mobile marketing should begin with this stage. It is extremely important to redesign your website to make it more mobile-friendlier. You need to do this to ensure that not only the design of your site is appealing, but it can be viewed on any device, smartphone, or tablet. Having a mobile website also enables you to collect huge amounts of mobile feedback and related stats from your user base, helping you make better decisions and better understand what mobile users gain from your site and how they do so (devices).
Since you’ve gotten a feel for mobile marketing and possibly delved into it more, you may want to consider integrating your mobile marketing strategy across multiple channels. When you have a robust multichannel strategy, you can achieve better results and access; thereby increasing your odds and sales, and traffic. Among your current options are SMS, mobile applications and games, proximity marketing (WIFI & Bluetooth opt-in), location-based services networks, video marketing and other (MMS) multimedia marketing messages, and QR codes. Take a look at integrated marketing.
Taking all the mobile marketing areas and structures that your company has implemented and executed here is where you will begin to expand/broaden that word and mobile awareness to constantly increase users to your mobile sites. Letting them know that you’re using mobile marketing, QR codes, or other components by marketing this on your company’s website, adding to email and other print marketing or PR releases. If you have a web application, use an outside consultant who can boost your marketing initiatives to get the usage higher on those mobile devices or maybe even consider using a mobile ad platform like Ad Mob.
Your mobile strategies will remain fresh and highly appealing if you constantly update and improve them. Any of these digital platforms (mobile) should have metrics and analytics for reporting and improving these areas. You can and should take the leap of becoming a mobile marketing maven and hopefully setting standards with your efforts, like Apple, Chase or Bank of America, Urban Spoon, and other prominent brands of today who are shaping the mobile marketing landscape
Messages sent via text get to their destinations quickly. Immediately after sending the message, the subscriber will get it in their purses or pockets. In between the moment, a message is sent and received, SMS services and mobile carriers spend less than seven seconds on one task.
Shortcodes support instant opt-in and opt-out as well as all other aspects of SMS. There is only one step to take, unlike other opt-in or opt-out options. The only personal information required upfront is the mobile number.
It is possible to send a few messages to a targeted group or to send thousands of messages to everyone. Here you can create a quick update of the industry or a promotional message. Businesses can customize their text messages to meet their needs. SMS services are easily integrated into online marketing strategies.
When compared to email marketing, text messages have a higher open rate. Emails are read-only in a small percentage of cases, but all SMS sent get read. Subscribers always look for text messages when they hear a ring or feel a buzz in their pocket.
Compared to other promotional or marketing strategies, SMS offers high rates of subscribers acting, regardless of what SMS is about, whether it is a contest or a promotion.
SMS marketing is sufficient despite its short character length, although it is a challenge for some businesses. Thus, the subscribers will not have to read content that is irrelevant for them. There is no unnecessary information in the text because it gets straight to the point.
Text messages are not subject to email filters such as spam. Due to the lack of barriers, SMS offers a direct connection to the customer base compared with other marketing strategies.